At the Visa Global Product Launch, the future of retail is showcased through cutting-edge AI-driven enhancements enabling customers to discover and purchase items using artificial intelligence technology. Additionally, this event highlights groundbreaking alliances and novel product developments.
As new payment methods develop, they require a network that is constantly available—secure, safeguarded, expandable, and continuously advancing, stated the CEO of Visa.
Ryan McInerney.
Leveraging the strength of our network along with our extensive experience over many years, we aim to introduce innovative products and solutions that will revolutionize commercial activities and ensure trust and security in AI-driven payment systems.
Product Roadmap
To kick off its global product launch, Visa highlighted how the integration of artificial intelligence (AI) into digital commerce will significantly transform consumer behavior when discovering and purchasing goods and services. Soon, consumers may allow AI representatives to handle browsing, selection, buying, and management tasks on their behalf. Achieving this requires granting these agents payment authority—trusted equally by end-users, financial institutions, and retailers alike. To foster such confidence in AI-driven transactions, Visa plans to offer an easy method for connecting various stakeholders including AI systems, technology companies, banking entities, fintech firms, retail businesses, and others directly to the Visa network. This initiative marks another stride forward for Visa towards facilitating smoother and safer online monetary exchanges between buyers and sellers globally.
Leading the announcement, the firm unveiled
Visa Intelligent Commerce
This pioneering program grants access to Visa’s payment systems for developers and engineers who are at the forefront of developing advanced AI-driven commerce solutions. Additionally, Visa revealed new collaborations with stablecoins aimed at expanding their reach across various demographics and regions. The company further detailed the growth of its Flex Credential platform along with introducing fresh offerings designed to offer increased flexibility in transactions for both senders and receivers.
Today’s innovations will pave the way for the subsequent phase of trade and financial transactions.
Visa Smart Commerce: A New Chapter
Over the past 25 years, Visa’s system has facilitated an astounding 3.3 trillion transactions. In the future, Visa plans to expand its current infrastructure, standards, and functionalities from traditional brick-and-mortar as well as online shopping into the realm of artificial intelligence-driven commerce. This development means that soon customers can authorize AI representatives through various AI platforms to utilize a Visa token—there are currently 4.8 billion active tokens—from any retailer that accepts Visa payments, covering more than 150 million locations worldwide, for all types of purchases.
Throughout history, Visa has employed artificial intelligence to safeguard customers, utilizing this technology to fight against fraudulent activities. In the future, we aim to leverage AI not just for protection but also to enhance consumer empowerment, transforming online transactions so they become more personalized, pertinent, and enjoyable, as noted by McInerney. For an AI-driven commercial application to succeed, payments play a crucial role. Without a payment system, genuine e-commerce cannot occur. This core competency and reliability are what Visa offers.
In order to advance AI-driven e-commerce rapidly and extensively, the firm is partnering with the leading AI platforms and brands that both customers and retailers interact with daily, such as Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Stripe, and Samsung.
Jack Forestell, Visa’s Chief Product and Strategy Officer, highlighted significant opportunities for AI agents in commerce—from simplifying routine activities like grocery orders to handling complex searches and decisions such as booking rare restaurant reservations or concert tickets. “This shift promises a revolutionary transformation,” he noted, adding that this development would add an element of enchantment and ease to customer experiences, fundamentally altering our shopping habits and purchasing methods.
New Items, Improvements, and Features
Visa continues to invest in new features and capabilities that help extend the reach of its network and provide secure and seamless payment experiences.
Stablecoins:
Over the past five years, Visa has been enabling cryptocurrency transactions and is now broadening the use cases for stablecoins through stablecoin-pegged cards, settlements, and programmable funds. Bridge, which is part of Stripe,
is working with
A newly introduced Visa offering allows fintech developers to provide stablecoin-connected Visa cards to their final consumers across various countries via a singular API integration.
Flex Credential Expansion:
In the previous year, Visa revolutionized the concept of a traditional card by launching the Flex Credential, an advanced version capable of effortlessly switching among various payment options such as debit, credit, buy now, and pay later services. Currently, this innovative credential is being utilized by millions globally, and Visa intends to introduce additional applications including broader access to credit facilities, investment accounts, reward programs, business-specific cards, and much more.
Today, Visa and Klarna have announced their collaboration to introduce the Flex Credential in the United States. They will also be the first in Europe to provide a debit option for buy now, pay later functionality, offering customers greater payment flexibility. Further information will be shared later this year.
Exploring Additional Payment Options: Receive and Make Payments Easier Than Ever
Visa is also introducing additional methods for consumers, retailers, and collaborators to facilitate payments globally.
About Visa
Visa (NYSE: V), a global frontrunner in digital payment solutions, enables transactions among consumers, retailers, banks, and governmental bodies spanning over 200 countries and regions. The company’s aim is to link the globe via an advanced, user-friendly, dependable, and secure transaction network, thereby supporting growth for people, enterprises, and entire economic systems. They hold the view that inclusive economies worldwide ultimately benefit all parties involved and consider accessibility crucial for the progression of monetary exchanges. For further information, visit their website at Visa.com.
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