Smirnoff has officially unveiled its latest initiative, Smirnoff in the Mix, through an energetic, invitation-only house party that provided guests with an unforgettable blend of tastes, music, and surprises.
The inaugural event of Volume 1 took place at a covert venue in Accra, establishing a novel type of party atmosphere centered on audio quality, interpersonal connections, and the innovative influence of DJ artistry.
The highlight of the event was undoubtedly the unexpected main attraction: DJ Lord OTB, who has been crowned Best DJ of the Year twice. His exceptional set illuminated the venue with a blend of skill and energy. Renowned for seamlessly blending genres and delivering impeccable mixes, DJ Lord OTB dominated the stage with a show that combined primal intensity, rhythm, and electrifying flair.
His set transformed the intimate house-party-style venue into a bold celebration of sound and self-expression.
Smirnoff in the Mix is a platform that champions the DJs who move culture forward not just with music, but also uplift every party experience.
This effort represents a logical progression of Smirnoff’s continuous backing of the DJ community in Ghana, expanding upon many years of cooperation via initiatives like the Guinness Ghana DJ Awards. Through “Smirnoff in the Mix,” DJs get an opportunity to showcase their talent, engage deeply with their audience, and redefine the experience of a celebration.
This debut marks the beginning of a bold new chapter for Ghana’s party culture to spotlight the sound curators, the party shapers and the community builders behind every unforgettable night.
The next Smirnoff in the Mix experience is coming soon, a new DJ, a new sound and a new coded location. Stay close, stay ready. The mix is only getting louder!
Provided by SyndiGate Media Inc.
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