Marketing Analytics Africa has unveiled intentions to organize a marketing conference aimed at providing African businesses and advertisers with advanced tactics in digital marketing, expansive development, and new technological advancements.
The event titled ‘Marketing in the New Economy: Leveraging Data for Success Amidst Challenges’ is scheduled to take place on May 24 in Lagos, as stated in an announcement.
Victor Ojeakhena, who serves as both Chief Executive Officer and Co-Founder of Marketing Analytics Africa, stated that the yearly Africa Marketing Technology and E-commerce Conference aims to equip marketing leaders with essential tools and knowledge required for success in the current digital landscape.
According to him, “AMTEC is an annual marketing event that brings together thought leaders, executives, marketing innovators, and data strategists from across Africa to explore the latest trends, tools, and tactics in martech, e-commerce, data intelligence, and customer experience optimisation.”
Ojeakhena revealed that this year’s event will include a notable roster of speakers such as Feyi Olubodun from Open Square Africa, who serves as the Managing Partner; Maurice Igugu, the Chief Marketing Officer at Sterling Bank Plc; Tomisin Adetola, leading the marketing efforts for Colgate; and Chinwe Bode-Akinwande, responsible for sponsorship and events at First Bank. Additional prominent figures will also be participating.
He further verified that leading companies like Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, and Legit.ng, along with Cybertron and Accret Experience, have become official partners of the summit. This confirms the event’s position as the foremost platform in Africa for gaining insights into marketing technology and e-commerce.
Highlighting the focus of the conference, Ojeakhena said AMTEC 2025 “aims to empower brands and marketers with cutting-edge digital marketing strategies, showcase the role of data and emerging technologies in achieving scalable growth, provide a networking platform for professionals, entrepreneurs, and investors, and drive partnerships and collaborations for sustainable innovation across Africa.”a
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