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Gold Coast mum won against LVMH
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She faced competition from the $4329 billion luxury behemoth.
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EXPLORE FURTHER: Australian Mother Challenges the World’s Richest Man
An Australian mother achieved a significant victory in an extended legal dispute with Louis Vuitton, which attempted to rename her brand. The luxury company worth $429 billion was involved in this contentious case.
Rim Daghmash, the founder of Kenz Beauty which is based on the
Gold Coast
She named her company after her daughter, Kenzie, who lives with autism.
The name carries significant importance, meaning ‘treasure of beauty’ in Arabic.
But her brand caught the attention of global fashion giant LVMH, which claimed that Kenz Beauty was ‘deceptively similar’ to one of its own labels, Kenzo.
The company pushed for Ms Daghmash to change the name.
Despite the legal pressure, the
Queensland
business owner refused to give in.
‘A five-year-old will be able to tell the difference between Kenzo and Kenz Beauty, they are two totally different names,’ Ms Daghmash told A Current Affair.
The conflict began in 2023 when both parties confronted each other about whether the family-owned cosmetics company should be compelled to undergo a rebranding.
Mrs. Daghmash remained steadfast against the mega corporation, battling to safeguard her intimately connected trademark.
Although LVMH suggested alternate titles such as ‘The Beauty of Kenz’ and ‘Beautiful Kenz,’ Ms. Daghmash declined to alter her business name.
“Kenzie is the name of my autistic daughter, in Arabic (reflecting my heritage), it signifies my treasure,” she elaborated on her website.
I named it KenzBeauty because Kenzie’s beauty transcends worldly measures; autistic children are exceptionally beautiful.
In the end, both sides agreed on a compromise: the company would be named Kenz Beauty & Co.
“I believe they felt just as tired of it as we did,” Ms Daghmash said while talking to Channel Nine.
I feel greatly relieved since this venture is my entire world. It holds immense importance for both myself and my family.”
Now that the disagreement is resolved, Ms. Daghmash has shifted focus towards growing her enterprise.
As her client base increases and she now has a staff of five skilled skin therapists, Ms. Daghmash is continually broadening the variety of aesthetic services offered.
She currently manages South Australia’s sole Moroccan hammam, a traditional female-exclusive day spa modeled after the facilities she frequented during her younger years in the Middle East.
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