For more than five decades, Arctic—a well-established Romanian label—has reaffirmed its popularity amongst shoppers, solidifying its reputation as a reliable provider of affordable and long-lasting goods designed specifically for the everyday requirements of Romanian households. As per an impartial survey carried out by ICERTIAS, an internationally recognized certifier from Switzerland, people in Romania consider Arctic to deliver superior bang-for-buck within their domestic appliances sector.
Innovative Sustainability Drawn from Actual Experience
Arctic is a brand that grows with the lifestyles of Romanians, providing smart and effective answers to today’s demands of modern households. Their offerings are crafted thoughtfully, considering conservation of resources, human well-being, and long-term impacts, making advanced tech accessible and innovating primarily within daily routines. From kitchen appliances tailored for both style and function in present-day homes, to stoves that simplify yet enhance culinary activities; from fridges to highly power-efficient washers and driers, Arctic establishes itself as a down-to-earth label focused on practical sustainability. Designed for newer demographics and blending toughness with performance, their items aim at fostering a harmonious living pattern and encouraging wiser decisions.
This method led to Arctic being recognized by customers as the top brand in home appliances regarding cost-effectiveness, earning them the Best Buy Award 2024/2025 from ICERTIAS – Zurich, Switzerland. This accolade stems from an independent survey involving 1,200 participants. Additionally, during the same timeframe, the BrandRo analysis managed by Biz and carried out by Unlock Market Research positioned Arctic amongst Romania’s favorite brands and at the forefront of eco-friendly household equipment.
“I firmly believe that the essence of a brand lies in staying attuned to everyday reality and what genuinely resonates with individuals. Trust is cultivated gradually via straightforward means—genuine authenticity, attentive care, and unwavering reliability. As an Arctic brand, we embrace the duty of providing significant items crafted thoughtfully, infused with compassion, consideration, and respect for both natural resources and those who support us. Our ongoing yet discreet connection with customers using our goods motivates us daily. Arctic serves as a gateway into progress within Romanian households, bridging advancements in technology with personal lives, addressing genuine requirements with intelligent resolutions. That consumers continue to remain loyal stands as the finest acknowledgment,” he stated.
Gabriel Eremia, Marketing & Product Management Director, Beko Romania, Moldova, Greece, Malta & Cyprus.
Cutting-Edge Technology Made in Romania
For more than five decades in Romania, Arctic has established itself as one of the country’s premier brands, ranking within the top five most beloved according to the BrandRO survey carried out by Unlock Market Research—a standalone research firm—and featured in Biz magazine for the period covering 2024-2025. This esteemed position also includes leadership in the sustainability sector. Situated in Găești, the original manufacturing facility for Arctic’s initial lineup of appliances has grown into one of Europe’s major hubs for household equipment production. Following its acquisition by Beko back in 2002, ongoing capital investment spurred growth in both output levels and technological sophistication. By April 2025, this plant achieved an impressive landmark with the assembly of over 45 million fridges since commencing operations.
The metamorphosis of Arctic into a standard for sustainability embodies the forward-thinking strategy of Beko Romania, overseeing two crucial European production facilities: the Găești plant—where heritage converges with efficiency—and the Ulmi facility, acknowledged globally as one of the foremost examples of environmentally conscious industry. The Ulmi site stands out due to its state-of-the-art tech, digital integration, and eco-friendly practices, earning recognition from the World Economic Forum as a beacon of sustainability. Here at Ulmi, Beko Romania outlines the next chapter in household appliance fabrication through innovative technologies, digital advancements, and ecological stewardship.
“Sustainability is integrated into our company’s decision-making process at all levels. Each investment, product development, and operational choice considers its impact on individuals, communities, and the natural world. As a market leader, my belief is that we must not just fulfill current demands but also foresee what will be significant in the years ahead. For Beko Romania, this foresight involves enhancing efficiency, adopting cleaner technologies, and ensuring genuine long-term economic benefits,” he declared.
Marius Mihăilescu, Country Director for Beko in Romania, Moldova, Greece, Malta & Cyprus
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The growth of Arctic is continually bolstered by the robust infrastructure and clear strategy provided by Beko Romania. Besides overseeing two state-of-the-art manufacturing facilities in Găești and Ulmi—which together ship over 84% of their output to more than 80 nations—Arctic runs an extensive domestic service network along with a specialized center for spare parts distribution. This strong base allows Arctic to stay devoted to providing affordable, effective, and eco-friendly solutions tailored to meet the demands of Romanian customers.
Eco-Friendly Items for a Healthier Tomorrow
Beko Romania advances the group’s sustainability objectives via the Arctic line, introducing eco-friendly goods that optimize resources across all stages from creation to end use. These newly unveiled Arctic items, which debuted in 2024, embody the company’s dedication to making advanced technologies accessible with an emphasis on high performance, efficient consumption, and functionalities tailored for today’s households.
These guidelines are evident in the latest refrigerators featuring Full No Frost technology, which stops ice accumulation, AeroCooking technology, ensuring uniform heating within built-in electric ovens, along with SaveInAll, a comprehensive method designed to lower water and energy usage in washing machines.
“Customers look for equilibrium and practical solutions that simplify their daily routines. For us at Arctic, this extends beyond just providing advanced tech; it involves being close, empathetic, and genuinely engaged. Our mission is to foster a sustainable way of life via educational programs, inspiring campaigns that encourage mindful decisions, appreciation for natural resources, mutual trust, and consideration for what really counts. Through projects such as ‘ Forgotten,’ aimed at spotlighting overlooked garments tucked away in wardrobes, along with our culinary segments showcasing classic dishes using locally sourced components, we’re fostering open communication with individuals, keeping up with modern times. It falls upon us to remain sincere, accessible, helpful, and pertinent whenever customers thoughtfully select options tailored not only to them but also to those they cherish,” concluded.
Gabriel Eremia, who serves as the Director of Marketing and Product Management at Beko for Romania, Moldova, Greece, Malta, and Cyprus,
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By means of conscientious manufacturing, eco-friendly goods, and promotional initiatives that encourage community involvement, Beko Romania remains dedicated to meeting the needs of Romanian customers. They provide high-performance, long-lasting household devices designed to foster a more environmentally conscious way of living.
* The Best Buy Award for GENERAL 1 – Romania 2024/2025 was bestowed upon the Arctic brand by ICERTIAS – International Certification Association GmbH based in Zurich, Switzerland. This recognition followed an impartial assessment carried out in April 2024 involving a representative group of 1,200 online users from Romania.
About Beko Romania
In Romania, where it holds the top position in the home appliance sector, Beko operates under a portfolio that encompasses consumer brands such as Arctic, Beko, Indesit, Hotpoint, Whirlpool, and Grundig, all managed within the larger framework of the Beko Europe organization. Since 2002, Beko Romania has poured more than €391 million into developing its manufacturing sites in the country, greatly boosting its output capabilities with an emphasis on sustainable practices. Presently, this firm ships out 84% of what it produces to upwards of 80 nations globally.
Beko Romania operates two of the largest home appliance factories in continental Europe: the Găești plant, where over 45 million refrigeration units have been produced to date, and the Ulmi washing machine factory, the first Industry 4.0 facility in Romania, equipped with the latest technologies in robotics, artificial intelligence, machine learning, and process automation. Due to its outstanding sustainability performance, the Ulmi factory has been designated by the World Economic Forum (WEF) as one of the greenest production centers in the world, earning the Sustainability Lighthouse status—one of the few such recognitions in Europe.
The firm was awarded the Best Places to Work 2023 global certification, acknowledging its status among the premier employers in Romania.
www.compania.beko.ro
*This document is a press release.
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